diction


noun.
The tone and style implied by the choice and type of words in a given piece of writing. When writing a cover letter to go with your resume, for example, you should use formal diction--address the recipient with respect, courtesy and in a professional manner--as opposed to using informal diction by employing slang and being over familiar.

Diction literally refers to the manner in which a person speaks. It's use in reference to writing is a secondary application or metaphorical extension of the word's primary meaning.



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